About Us
Hugo Strong designs workwear adapted to the Quebec climate. Every piece is made to provide durability, comfort, and freedom of movement on the job. Our garments are built for construction sites, workshops, garages, farms, and all environments where performance and reliability are non-negotiable.
A Story Born from the Field
After the fire that destroyed LMA, in Halifax, Hugo Strong was born from a simple idea: Rebuild stronger. With Hugo Girard as founder and ambassador, our vision is to create durable, comfortable workwear that allows professionals to work with greater comfort and improved safety.
At Hugo Strong, nothing is approved until the parts have been tested and proven on the field.
Canadian Brand, Created for Canadian Workers.
Blue collar work is at the heart of Canada. That's why Hugo Strong designs clothing that truly meets the needs of Canadian workers. We draw inspiration from European technical design, but fully adapt it to Canada’s requirements. The result is a functional and authentic workwear with proudly local roots.
Our Mission
Create technical, comfortable, and accessible clothing for local workers. Provide reliable performance that follows movement, protects against the elements, and withstands daily wear.
Our Values
Our Values
Exceptional durability
Each piece is designed to get through long days, tools, abrasion and demanding conditions. The goal is clear. To offer something that truly lasts.
Comfort tailored to workers’ real needs
Cuts, fabrics and reinforcements are designed to follow movement. No unnecessary discomfort, no stiffness that slows the day.
Proven product reliability
Hugo Strong clothing is field-tested by real workers. If a detail doesn't work, it gets fixed. The final product must be reliable, day and night.
Pride
Hugo Strong represents the strength and perseverance of Canadians. Wearing the brand is a display of local pride and respect for the trades that support our economy.
Meet the Team
Hugo Girard - Founder
Worker, athlete and entrepreneur, Hugo Girard puts his hands-on experience at the center of every creation.
